Skip to content

8 Rules For Writing Blog Posts That Will Keep Your Readers Engaged

8 Rules For Writing Blog Posts That Will Keep Your Readers Engaged
Table of Contents
8 Rules For Writing Blog Posts That Will Keep Your Readers Engaged


When writing blog posts, it’s important to keep in mind that people reading your content want to be informed, entertained or both. You shouldn’t make the mistake of thinking you’re writing a paper or essay—people won’t read it. Instead write with the reader in mind and provide them with something interesting and valuable. Use these 8 rules when publishing blog posts to ensure they’re entertaining, informative and easy to read.

Establish Your Goal and Audience

To write a great article, you need to first establish your goal and audience. What do you want to achieve with this piece? Who is the audience? What is the purpose of your article? Do you have a specific topic in mind or are you open to suggestions from readers? These questions will help guide the writing process and make it easier for readers to understand what they should take away from each article.

For example, if your goal is to create an informative piece on SEO keyword research tools that provides value for both beginners and experts alike, then it’s important that all of your content reflects these goals. Knowing who will be reading through this information helps make sure that every word has meaning and can be easily understood by anyone interested in learning more about search engine optimization (SEO).

Research Keywords

The next step is to research the keywords you want to use. You need to make sure your readers are searching for what you’re offering, and that they know what it is when they find it. It’s also important to keep track of which keywords people are actually using as they search for information on your topic.

Keywords are the words and phrases that readers type into search engines in order to find the information they need online. You can use the Keyword Planner tool ( or other keyword research tools like SEMrush or Ahrefs to get an idea of which terms people are searching, but you’ll also want to check out Google Autocomplete, which will show you what people tend not only to search for when looking up a topic but also how those searches relate specifically within a given context (e.g., “How do I clean my house?” vs “how do i clean my apartment”).

Create a Compelling Title

When writing your article, you should write a title that is compelling. The purpose of the title is to get people to click on it and read your article.

The best way to do this is by asking a question in the title. For example, if you’re writing about how to make a delicious chocolate cake, you could use “What’s Your Favorite Chocolate Cake?” or “How Do You Make Chocolate Cake?” as titles for your articles. Another great way to make an effective title is by using keywords in the title, like this: “How To Make Chocolate Cake”. 

It also helps if you don’t give away too much information in the headline; otherwise people won’t want to read it because they think they know everything that’s going on before they even start reading! 

You also want to avoid using punctuation marks like exclamation points or periods at the end of sentences because these can look unprofessional and sloppy when used incorrectly (like all caps!). Also keep titles short because long ones tend not to work as well since most people won’t bother reading them anyway.”

Make it Readable

  • Use short sentences and paragraphs.
  • Use simple words. Don’t use fancy language to show off your vocabulary or impress your readers—it will just distract them from the content itself.
  • Write in an active voice, not passive voice. The main difference between these two styles is that an active sentence usually puts the person performing the action first, while a passive sentence places that person last (or doesn’t even state who performed the action at all). In addition to being more engaging for readers, actively writing makes it easier for them to follow along with what you have written because they know exactly who did what and when it happened; passive writing tends to confuse people and can cause them to lose focus on what you are trying to say.
  • Use bullet points instead of lengthy paragraphs whenever possible, especially when explaining something complex like how a system works or how someone should go about doing something completely new for themselves (like learning how their smartphone works). Bullets also make it much easier for readers who skim through articles quickly without reading every single word carefully; if done correctly, bullet points will allow those readers to still retain enough information from reading just one part of each paragraph before moving onto another paragraph altogether!

Keep It Short and Simple

The rules for writing great articles follow the same general principles as those for writing in general. You want to keep it short and simple. A good article should be no longer than 1,500 words (and preferably even shorter), with each sentence containing just one idea. This lets you get right to the point without beating around the bush or confusing your reader by getting lost in your own musings.

Use short sentences and paragraphs whenever possible, which means that you should use no more than 10-12 words per sentence—though this will vary based on the topic of your article! If possible, limit yourself to just one idea per paragraph and make sure that each paragraph flows into its successor smoothly so as not to confuse readers who may have gotten lost along their journey through our content world (which is sadly not always as easy as it sounds).

A good rule of thumb when writing for an online audience is: “If I can’t read/watch/hear something without having my eyes glaze over after 30 seconds then maybe there’s too much going on?” Remove unnecessary words from every sentence; if something doesn’t add anything new to what was already said before then take it out! 

Don’t forget about lists—these are great tools for giving information quickly but effectively via bullet points rather than long paragraphs full of complex sentences and convoluted syntaxes; they also allow us writers time off from working hard at actually coming up with ideas while still providing valuable insight into topics we’re passionate about!

Use Images to Enhance Your Content

You may have heard about the importance of images in content marketing, but you might not know why. Images help to illustrate concepts and give your readers context, which makes it easier for them to understand what you’re talking about. Images can also provide a visual break from reading text, which can make it easier for your readers to digest the information.

To add an image to your article:

  • Click on “Insert” at the top of the page (under “Edit”) and then select “Image.” A box will appear where you can upload photos from Facebook or Google Photos or search Google Images. Select any image that fits your post’s topic; if none do, consider finding one somewhere else online and using that instead!
  • You can resize or rotate an image after inserting it into your post by clicking on its title bar—the name of the file will appear above its preview window—and dragging up/down until it looks good in that area.


Proofread Before You Publish

After you’ve finished writing your article, the last thing you want to do is proofread. It’s tedious and time-consuming. But it’s essential! After all, who wants to read an article that gets the grammar all wrong?

The best way to proofread is by using a grammar checker or online proofreading tool. Thesaurus also helps in finding better words for your articles. In addition, reading it aloud can help catch any mistakes that your eyes might have skimmed over when reading silently (like I did this morning). 

You could also ask someone else to look at it—someone who has no knowledge of what you’ve written so they’ll be able to give objective feedback on whether or not they understand everything in the text and if there are any areas where further clarification is needed. 

Finally, make sure that whatever final version of this document goes out into the world clearly communicates exactly what needs saying—and do so succinctly!

Use these guides when creating an article for your website or blog

If you’re looking to create an article for your website or blog, these guides will be helpful for you. These guidelines are used by professional writers who want to share their knowledge with others. 

The following rules are meant to help you write articles that are informative and interesting while helping readers understand the subject matter at hand. With these guidelines, writing an article will be easy!

With these guides, creating an article is simple! If you need help with any other types of writing projects (blog posts) please contact us today! We’ll make sure that each one meets our high standards so it can be published on time without any delays.”

Our Word

Hopefully, by now you’ve got a better idea of what it takes to write an article that really stands out.
All of the tips we mentioned above are useful for anyone looking to improve your writing and make sure that your articles are as readable and engaging as possible.

But if there’s one thing you should remember when it comes down to it, it’s this: keep your message clear and simple. With more than five billion people online today, there’s a lot of opportunity for you and your message to reach those who need help or are ready for something new—but only if they can understand what you’re saying! Writing great articles isn’t just about being clear; it’s also about making sure that your readers know how much they matter to you.

And here at Write Your Content, we’re committed to providing the best possible writing experience for everyone. That’s why we’ve created our blog writing service, starts at $30 and comes with a team of expert writers who will turn your article ideas into reality.
We’ll work with you to find out what kind of content you need, then deliver it on time, every time. And if you have any questions or concerns along the way, don’t hesitate to reach out to us!


Leave a Reply

Your email address will not be published. Required fields are marked *